Develop optimization strategies that increase the company's website search engine results rankings.
Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI.
Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences.
Work with editorial and marketing teams to drive SEO in content creation and content marketing.
Research and implement search engine optimization recommendations.
Create and execute a link-building strategy.
Determine measurable goals that demonstrate improvement in marketing efforts.
Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results.

Conduct page optimization for search engine marketing.
Monitor daily performance metrics with SEO tools such as Google Analytics to understand SEO strategy performance.
Collaborate with others within the marketing department to manage SEO strategy.
Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials.
Closely collaborate with the web development team to ensure SEO best practices are properly followed throughout the website content.
Change website architecture, content, linking and other factors to improve SEO positions for target keywords.

SEO Specialist